Rouse Building Feasibility Study
Riverside, CA

Gaylord Rouse, founder of G. Rouse and Co., purchased the dry goods business of Jarvis and Kelly and established his store on Main Street Riverside in the late 1800s.

Heritage Architecture & Planning wrote a Feasibility and Adaptive Reuse Study for the Rouse Building. The study included programming input from representatives of the University of California, Riverside. The Culver Center for the Arts, to be located in the Rouse Building in downtown Riverside, would provide the University with a well-equipped urban location to incubate and support new and existing graduate programs in the arts and encourage and support research performance and practice by arts faculty and graduate students.